Pre-Headline: Who is it for?
Attention Grabbing Headline:
What is a Curiosity Hook that Promises a BIG Benefit?
Post-Headline: What is the deliverable (online training, software, coaching, etc.), and what will it do for your audience? This clearly states your solution.
Call To Action
Proof
How can you quickly overcome the objection raised by the headline?
NOTE: Show images, success stories, screen grabs etc.
Amazing Feature
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Amazing Feature
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Your Story
Reveal why they should know, like and trust you. Tell your story and AGITATE the pain!
Jon Doe
Success Stories: Part 1
Give social proof and show that others get results.
Jane Doe
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What It Is
Go into detail on the Treasure -- what exactly it is, how much time it will take to work, and how much time it will take to implement. Talk about HIDDEN benefits (things they fear losing)
What It'll Do For Them
State the transformation it will provide to your future Guests
What They'll Do With It
Future pace how easy it is to use
Scarcity & Urgency
Tell them why they need this now, and what bad stuff happens if they wait
Amazing Feature
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Amazing Feature
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Treasure Reveal
Here you will show an image of your Treasure and highlight its key features
Visionary Guarantee: Reverse the risk and give them a 'treat' if they don't like it.
Summarize Offer Part 1
Have Clarity Points of what each 'feature' is, what it'll do for them and what the value is. Use a price juxtaposition so you overcome the logical objections
Call to Action Part 1
Make it easy for them to know the price, and how to buy now.
NORMAL: $$$
Add to Cart
Jon Doe
Success Stories: Part 2
Stack on more Success Stories to show social proof
Jane Doe
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Bonus #1
Add a bonus that could sell on its own.
Summarize Offer Part 2
Re-summarize your offer. But add in the extra value of Bonus #1.
Feature-Benefit ($$ Value)
Benefit ($$ Value)
TOTAL = $$ Value
Bonus #2
Add a bonus that could sell on its own.
Summarize Offer Part 3
Re-summarize your offer. But add in the extra value of Bonus #2.
Feature-Benefit ($$ Value)
Feature-Benefit ($$ Value)
Feature-Benefit ($$ Value)
TOTAL = $$$ Value
Call to Action Part 2
Make it easy for them to know the price and how to buy now.
NORMAL: $$$
Add to CartHeart to Heart
Here. you honestly tell them why they'd be silly to pass this up. Here you incite their emotions!
P.S.
Recap offer and what they stand to lose.